Categories
another service & digital orientation playbook beta

Service & Digital Orientation – Strategy

References Furr, N., & Shipilov, A. (2019). Digital doesn’t have to be disruptive. Harvard Business Review, 97(4), 94-103. Govindarajan, V., & Immelt, J. R. (2019). The Only Way Manufacturers Can Survive. MIT Sloan Management Review, 60(3), 24-33.

Categories
another service & digital orientation playbook beta

Service & Digital Orientation – Business Model: Value Proposition

References Ross, J. W., Beath, C. M., & Mocker, M. (2019). Creating digital offerings customers will buy. MIT Sloan Management Review, 61(1), 64-69.

Categories
another service & digital orientation playbook beta

Service & Digital Orientation – Business Model: Customer

References Grove, H., Sellers, K., Ettenson, R., & Knowles, J. (2018). Selling solutions isn’t enough. MIT Sloan Management Review, 60(1), 55-9.