HBR Pick: January-February 2019

#When Your Moon Shots Don’t Take Off @Harvard Business Review, January-February 2019, Page 112-117 What: Four unconventional innovation approaches that can challenge our incremental thinking and lead to breakthrough innovations. Why: Our creativity is constrained by biases that distort our perception and prevents us from seeing new possibilities. “But to achieve 10x thinking we have to break free of incrementalism and face down the fear of failure. You need to dream big.” “10x thinking” is …

In the press – 19/03

“In a CNBC interview Tuesday, he [Tim Cook] pointed to rapid growth in services and “wearables”—such as watches or ear buds—as reason for optimism. Someday, Apple will be known more for its contribution to health care than its sleek gadgets, Mr. Cook says. … Whatever shape it takes, Apple’s evolution will be closely watched if only because reinvention is so hard to pull off.” @WSJ #Polaroid. Walkman. Palm Pilot. iPhone?

In the press – 19/02

“Microsoft’s devices serve this end by acting as attractive lures for services, much the way the Xbox console drives usage of its far more lucrative Xbox Live service” @WSJ #Microsoft’s HoloLens Gives Clear View of the Cloud “Companies are using HoloLens to overlay instructions and other visuals that can guide workers through machine repairs, among other tasks.” @WSJ #Microsoft’s Hype Strategy for HoloLens Is to Avoid It “Customers rent the robots, which require less customization …

GfM-Marketingpreis 2018 – Schindler

@Handelszeitung – Special Marketing – 1. November 2018 #Innovation auf allen Etagen Vom Hersteller zum Dienstleistungsanbieter “Oder wie es Thomas Oetterli, CEO des Konzerns mit Sitz im luzernischen Ebikon, ausdrückt “Früher haben wir uns für Anlagen interessiert. Jetzt haben wir es mit Menschen zu tun.” Der persönliche Kundenkontakt ist heute wichtiger den je.” Wie sich die Elemente im Geschäftsmodell verändern im Bereich Kundenbeziehung “… viele Kunden haben mit Schindler seit Jahren oder Jahrzehnten einen Servicevertrag. …

In the press – 18/09

“Denn der Weg zur Industrie 4.0 hat erst gerade begonnen. Firmen, die ihn nicht gehen wollen, haben schlechte Prognosen” / “… auch weil sie über kein Servicegeschäft verfügt, das regelmässige Einnahmen bringen würde” / “Ihr Wert [Machine] bestehe zu 50% aus Software, …” @NZZaS #Die Digitalisierung bringt Jobs in die Schweiz zurück  

In the press – 18/07

“Email data collectors use software to scan millions of messages a day, looking for clues about consumers that they can sell to marketers, hedge funds and other businesses.” @WSJ #Tech’s ‘Dirty Secret’: The App Developers Sifting Through Your Gmail  

In the press – 18/04

“The late Gumpei Yokoi, inventor of the Game Boy, once explained his design philosophy as “lateral thinking with withered technology”—the repurposing of anachronistic materials in unusual, delightful ways.” @WSJ #Nintendo Rethinks How We Play Video Games. Again  

Readings – 18/04

#Better Brainstorming @HBR (Hal Gregersen, March–April 2018 Issue) /.creativity .process How to focus on questions, not answers for breakthrough insights, as the key to unlocking a better answer is to ask a better question. What process should be followed? 1. Set the stage 2. Brainstorm the questions 3. Identify a quest and commit to it. >>  4-24 Project — #The B2B Elements Of Value @HBR (Eric Almquist, Jamie Cleghorn & Lori Sherer, March–April 2018 Issue) /.customers …

What is a business model?

The first article to use the term “€œbusiness models” was published in 1957, but it is since 1995 that popularity and use of the term have emerged in a multitude of arenas. Although the concept of business models is extensively discussed and has found wide acceptance by journalists, consultants, practitioners and investors, only more recently has the topic received considerable attention in academic literature as well. Practice clearly precedes academic research. One reason for this …