In the press – 19/02

“Microsoft’s devices serve this end by acting as attractive lures for services, much the way the Xbox console drives usage of its far more lucrative Xbox Live service” @WSJ #Microsoft’s HoloLens Gives Clear View of the Cloud “Companies are using HoloLens to overlay instructions and other visuals that can guide workers through machine repairs, among other tasks.” @WSJ #Microsoft’s Hype Strategy for HoloLens Is to Avoid It “Customers rent the robots, which require less customization …

GfM-Marketingpreis 2018 – Schindler

@Handelszeitung – Special Marketing – 1. November 2018 #Innovation auf allen Etagen Vom Hersteller zum Dienstleistungsanbieter “Oder wie es Thomas Oetterli, CEO des Konzerns mit Sitz im luzernischen Ebikon, ausdrückt “Früher haben wir uns für Anlagen interessiert. Jetzt haben wir es mit Menschen zu tun.” Der persönliche Kundenkontakt ist heute wichtiger den je.” Wie sich die Elemente im Geschäftsmodell verändern im Bereich Kundenbeziehung “… viele Kunden haben mit Schindler seit Jahren oder Jahrzehnten einen Servicevertrag. …

In the press – 18/09

“Denn der Weg zur Industrie 4.0 hat erst gerade begonnen. Firmen, die ihn nicht gehen wollen, haben schlechte Prognosen” / “… auch weil sie über kein Servicegeschäft verfügt, das regelmässige Einnahmen bringen würde” / “Ihr Wert [Machine] bestehe zu 50% aus Software, …” @NZZaS #Die Digitalisierung bringt Jobs in die Schweiz zurück  

In the press – 18/07

“Email data collectors use software to scan millions of messages a day, looking for clues about consumers that they can sell to marketers, hedge funds and other businesses.” @WSJ #Tech’s ‘Dirty Secret’: The App Developers Sifting Through Your Gmail  

In the press – 18/04

“The late Gumpei Yokoi, inventor of the Game Boy, once explained his design philosophy as “lateral thinking with withered technology”—the repurposing of anachronistic materials in unusual, delightful ways.” @WSJ #Nintendo Rethinks How We Play Video Games. Again  

Readings – 18/04

#Better Brainstorming @HBR (Hal Gregersen, March–April 2018 Issue) /.creativity .process How to focus on questions, not answers for breakthrough insights, as the key to unlocking a better answer is to ask a better question. What process should be followed? 1. Set the stage 2. Brainstorm the questions 3. Identify a quest and commit to it. >>  4-24 Project — #The B2B Elements Of Value @HBR (Eric Almquist, Jamie Cleghorn & Lori Sherer, March–April 2018 Issue) /.customers …

What is a business model?

The first article to use the term “€œbusiness models” was published in 1957, but it is since 1995 that popularity and use of the term have emerged in a multitude of arenas. Although the concept of business models is extensively discussed and has found wide acceptance by journalists, consultants, practitioners and investors, only more recently has the topic received considerable attention in academic literature as well. Practice clearly precedes academic research. One reason for this …

In the press – 17/10

“Nadella, unabashed, insists on a “moral obligation” to push forward with innovation — and an equally powerful obligation to weigh social and political impacts of technologies like AI and to make sure the benefits are widely shared.” @FT #Hit Refresh, by Satya Nadella “Polestar vehicles will be available only through 2 or 3-year subscription plans, a method some auto analysts believe could become the norm in years ahead.” @WSJ #Volvo Unveils a Direct Challenge to …

New Revenue Stream For Volvo (Polstar)

“Polestar—which previously existed as a Volvo model, rather than as a distinct company—will also be an experiment in marketing cars through smartphone-based subscription plans with monthly payments but no upfront fee. Polestar vehicles will be available only through 2 or 3-year subscription plans, a method some auto analysts believe could become the norm in years ahead.” @WSJ # Volvo Unveils a Direct Challenge to Tesla Comment: Volvo/Polstar the business model building block [Revenue].